MY WORK

Do you see the world?
Oh, it must be such a view
When everything has a history,
But you look at it like it’s new.

I’ve proudly contributed to and overseen writing projects for the world’s best brands.

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Branding 1

THESIS: Rebranding the Portland agency.

Worked with Thesis’s executive team to understand their vision for the agency’s future. Led a team of Creatives to realize and glorify it, including brand architecture (tagline, mission, vision, values), visual identity, brand book, net-new website, and internal / external launch assets.

Contribution: Writer, Co-Creative Director

Branding 2

Know Me Now: Putting a name, face, and action to a social movement.

Coined the name, tagline, brand pillars, and brand identity for this critical effort to reduce recidivism.

Contribution: Writer, Writing Director, Co-Creative Director

Branding 3

GHOST WORKS: Giving a name and identity to an invisible force.

Reimagined the brand identity for an industrial design consultancy, helping them sound less like a stuffy architecture firm and more like the motley crew of motorcycle-riding misfits they proudly were.

Contribution: Brand Strategist, Creative Director

Produced a brand film that strategically blurred the lines between the founder’s side passion and core business offering. This film was circulated among several industry-leading media outlets.

Contribution: Producer, Creative Director, Music Composer

Manifesto 1

Lead From Home: Firming the ground beneath uncertain feet.

Penned a leadership manifesto to acknowledge the onset of a global pandemic and provide employees with heartful direction on where their energy could be best placed.

Contribution: Writer, Narrator, Creative Director

Manifesto 2

A Mighty Moment: Calling for permanent — not performative — action.

Crafted a leadership manifesto, urging our employees and social community to commit to forever action during a most transformative cultural time.

Contribution: Writer, Creative Director

Web Content

Case Studies & PR: Telling and selling CORPORATE stories.

Identified company stories worth shining a light on. Wrote or managing-edited every Thesis case study, thought leadership article, and press release (before October 2024), collaborated with designers and developers to give each piece a life of its own, authored them to the agency’s website, and distributed them to news outlets as appropriate.

Contribution: Content Strategist, Writer / Managing Editor, Art Director, Publicist

Case Study: Adobe

How we made Adobe “findable” via non-Adobe keywords.

Case Study: Taco Bell

How we personalized Taco Bell’s ecomm experience.

Case Study: Oregon College Savings Plan

How we campaigned to build OCSP’s brand awareness.

Press Release: Creative Agency of Record for TEDxPortland

Announcing Thesis’s three-year AOR relationship.

New link coming soon.

Press Release: Breaking Ground on Future Portland Headquarters

Announcing the construction of Thesis’s new HQ.

New link coming soon.

Press Release: Recognized for Philanthropic Excellence by Portland Business Journal

Announcing Thesis’s Corporate Philanthropy Awards.

New link coming soon.

Digital Experience 1

Be More Human: Dealing comfort and joy when the cards were stacked against us.

Employed storytelling, empathy, and complex UX / UI strategies to develop an interactive digital experience for mental ease during the 2021 holiday season. Users answered a series of prompts to reveal various holiday-themed wellness tips associated with their unique entries.

Contribution: Content Strategist, Writer, Writing Director, Co-Creative Lead

Digital Experience 2

We Made It: Telling the story of 2020 — the “w”s and the “WTF”s.

Leveraged atomic design principles to produce bespoke digital experiences to “wrap” the year for each client, as well as our internal team. Each custom experience included tailored creative messaging, personalized data visualization, and interactive components.

Contribution: Content Strategist, Writer, Writing Director, Creative Director

Voice & Tone

Jack Link’s: Defining the human voice behind the Sasquatch.

Worked with brand stakeholders to understand their updated brand goals. Articulated (and sold in) an evolved brand “Voice & Tone” persona to inspire a new wave of website content.

Contribution: Writer, Deck Designer

Children’s book

There’s Certainly a Santa: Equipping parents to navigate life’s monumental milestone.

Partnered with my sister to bring her seedling idea to fruition. Coined the hook, crafted the grand narrative, and worked with an illustrator to develop the visual style, characters, and storyboard panels.

Contribution: Author, Creative Director

Spec Work

Exploring how my words can make big statements for big brands.

The work below is speculative and created solely to showcase my creative capabilities. The featured brands didn’t hire me to produce this content. The thoughts and words are my own; however, I don’t claim ownership of any logos, trademarks, or images used.

Contribution: Writer (and FPO Designer)

Campy Content

Fun with [Internal] Comms: Selling out to sell in company updates.

Imagined and executed various “scrappy scripts” to bring extra focus (and levity) to select company updates. Each video was scripted and executed in under 90 minutes.

Contribution: Content Strategist, Writer, Bad Actor, Director, Video Editor

Lyric-First Songwriting 1

Devil Came Knocking: Painting modern man as more evil than that biblical devil.

Contribution: Writer, Performer, Illustrator, Video Editor

Lyric-First Songwriting 2

We Grow: Conveying 16 metaphors for growth (“all rhyming with ooo”).

Contribution: Writer, Performer, Video Editor

Lyric-First Songwriting 3

As the Crow Flies: Pining for the person, place, or thing callED Home.

Contribution: Writer, Performer, Video Editor

One line at a time ⤵

  • Don’t whisper softly the things you want loudly to be.

    — Whistle Stop

  • Nothing hurts more than a one-man war.

    — Head & Heart

  • The arsonist in you is just a cold heart trying to get warm.

    — The Arsonist

  • All we are is the history of our hearts.

    — Stars & Scars

  • When those shadows start to bite and reduce us down to black and white, let the music chase away those dreadful grays — and let us pray some color stays.

    — True Royal Blue

  • I’m in love with the stars because I envy how they hang as constant constellations in an ever-changing space.

    — Welcome the Change

  • A middle daughter’s light is only softly beaming — like the light between the floor and the door.

    — Middle Daughter

  • What might have been can yet still be.

    — Best-Laid Plans

  • A battle hymn for these days: Stock up on Bravery and Grace.

    — The Clementine Battle Hymn

  • If it’s this or the cage of a city man’s wage, then I guess we’ll get some use from these wings.

    — The Nest

  • I’m a fine line getting bolder every day.

    — Feeling the Sun

  • Marie is the toughest. She’s the hammer and the steel. She’s the hunt. She’s the gather. She’s the grease on the wheel.

    — Tiny Caravan

  • If we’re not growing, we’re staying the same.

    — We Grow

  • Look there, see that gleam? It’s the sun — and your eyes the beam.

    — Cellophane

  • The world, as it spins, creates such a wind that nothing is safe from the ride.

    — Leaves Blow By

  • Bring back the days when our hearts were bold. ’Cause now it seems, these days, we are getting old.

    — Getting Old

  • Why build a bridge if you’re just going to burn it down?

    — The Arsonist

  • Never did the distance daunt a ramblin’ man.

    — The Road

  • The devil don’t go by one name.

    — Screwtape

  • The world is a perfect sphere, and all things beautiful are gathered here.

    — Cellophane

  • It’s the loudest sound: When the heart knows what it wants and makes it known.

    — Leave Oregon

  • Nothing fills you up like the taste of love.

    — Do You See the World?

  • Time has its way of breaking its promises made.

    — Evermore

  • Every once in a while, it spits a spark. All at once, you can see in the dark. What was gray is now vivid and bright (now that it’s bathed in a remarkable light).

    — Good Comet

  • It comes and goes like springtime: Growing wild until the harvest strips it down.

    — Middle Daughter

  • Stick out your neck; let it be the bridge to the place where the Head and Heart agree.

    — Head & Heart

  • The change is gonna happen real slow, but not a day goes by we don’t grow.

    — We Grow

  • Be like a wave; leave impressions on the sand.

    — Whistle Stop

  • The words have changed, and all their meanings have faded away. But when I say, “I love you,” I mean it the same way as it was made.

    — Lover Things

  • Be it dimes or dollars made, the habit of action will pay and pay and pay.

    — Rich Man

  • Where the clearest sunny days can quickly turn to rain, but we don’t mind because the sweetest smells remain.

    — Wyoming

  • The road to hell is not a cliff — it’s a slow, damned, steady decline.

    — Screwtape

Feeling it?

If my words spoke to you, reach out.
We’ll make ’em work for you, too.